What to Send Big Ticket Prospects in the Mail to Increase Your Sales (Dramatically)

If you’re selling big ticket items, you’re leaving a tremendous amount of money on the table if you’re not sending your prospects something in the mail. Think about it – anyone and everyone can send an email, but how many sellers reach out via the postal mail to give their prospects something tangible they can … Read more

Turn Customer Complaints to Your Benefit

In life and in business, we tend to hate two things mainly: criticism and hassle. And why wouldn’t we? We all want a drama-free life without people telling us what we are doing wrong – that’s human nature. Complaints and additional work can be a bit demoralizing. However, in business (especially online as vendors of … Read more

What Secrets Do Only the Wealthy Know?

That’s the question posed in an online forum recently. Answers ran the gamut of the spectrum, but here are the 28 I found especially helpful, in completely random order… Become financially educated. Read personal finance management books, starting with Rich Dad Poor Dad. Learn how to budget and how to invest. Live frugally. If you’re … Read more

Secret Deals DO Exist in Online Marketing

Have you ever suspected that marketers make secret deals with each other behind the scenes? And that perhaps they will call each other on Skype or Zoom and coordinate activities and launch dates? And maybe they work together on marketing deals, promote each other’s products and work together to maximize their profits? Well, it’s 100% … Read more

7 Subject Line Hacks that Increase Opens

Rule number one of getting your emails opened is be the person your list knows, likes and trusts. When you’ve accomplished that, you won’t need to put as much energy into your subject lines and ‘from’ fields. But until then, try these hacks to improve your open rates and get your emails read… 1. Catch … Read more

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