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When someone asks what you do for a living – what do you tell them? That you own a business? That you write a blog? That you create products or build websites, or that you’re a doctor or a lawyer or a plumber or a race car driver? I hope not, because while all those … Read more

Notice the headline doesn’t say, “How to Create a Product and Sell It.” Frankly, that’s exactly what most marketers do – they create a product without any thought to what the market wants, and then they try to figure out a way to sell it. Result? Most times: failure. To create a product that sells, … Read more

There is so much disinformation on this that I just have to weigh in. No doubt you’ve been told or read that you should create a fancy autoresponder sequence where each email builds upon the previous email. And that if you make it fancy enough, and complicated enough, you can get prospects to take any … Read more

How do you influence others over the Internet? Whether you want to change a mind or make a sale, the better you are at influencing, the more you’ll get what it is that you want. With that in mind here are 27 tips in no particular order to strengthen your own online influence and get … Read more

Whether you’re doing product reviews or simply sending traffic to an affiliate page, here are 5 ways to capture attention and get your prospects seriously interested in purchasing the product you’re promoting… 1. Use screen captures. This might be of the vendor’s website, the product itself, the download page, etc. Anything that helps your reader … Read more

We’re always trying to over complicate things, aren’t we? Making things appear more difficult than they really are. Why is that? The other day I saw a breakdown of the 7 things you need to build your online marketing business, which was 2 more than you really need. Here’s my list: Network, List Build, Focus, … Read more

Okay, so I spoke in an earlier article on the importance of having a list. Not that it’s good to have, but that you MUST have a list if you want to achieve long term success online. I’ve noticed the thing that really stymies a lot of would-be marketers is how to set up this … Read more

Forewarned is forearmed, and by knowing in advance what can stop you from realizing your goals, you’ll be able to do what’s necessary to overcome these obstacles and move straight through to victory. The first obstacle is engaging in limiting beliefs. Need I say more? Well, maybe… If we get what we think about, and … Read more

Regardless of what niche you are in, there is no doubt that building a list of prospects and customers who know you, like you and trust you is your most powerful business marketing strategy. So what’s the second most powerful business marketing strategy? It’s up for debate, but I’d like to suggest the following: Writing … Read more

We all make mistakes, errors, blunders and things we really wish we hadn’t done. Remember the last time you facepalmed? Yeah, me too. Let’s see if we can catch the next mistake BEFORE you make it. And let’s also see if you’re already making one or more of these marketing mistakes. If you are, you’re … Read more